Privacy policy

Last updated: September 19, 2026

Elegant Strands operates this store and website, including its related information, content, features, tools, products and services. Together, these are referred to as the “Services”.

Elegant Strands is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use and disclose your personal information when you:

• Visit or use the Services;
• Make a purchase or another transaction; or
• Communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how your information is collected, used and disclosed as described in this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you or another person.

It does not include information collected anonymously or information that has been de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live and what applicable law permits or requires, we may collect or process the following categories of personal information:

• Contact details: Your name, address, billing address, shipping address, phone number and email address.
• Financial information: Credit or debit card information, financial account numbers, transaction details, payment method, payment confirmation and other payment details.
• Account information: Your username, password, security questions, preferences and settings.
• Transaction information: Products you view, place in your cart, add to a wishlist, purchase, return, exchange or cancel, as well as details about previous transactions.
• Communications: Information you provide when contacting us, including customer support enquiries.
• Device information: Information about your device, browser, network connection, IP address and other unique identifiers.
• Usage information: Information about how and when you access, navigate or interact with the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you: For example, when you create an account, use the Services, make a purchase, contact us or otherwise provide your information.
• Automatically through the Services: This may include information collected from your device, cookies and similar technologies.
• From service providers: This includes providers that supply technology or process personal information on our behalf.
• From partners or other third parties.

How We Use Your Personal Information

How we use your personal information depends on how you interact with us and which Services you use.

Providing and Improving the Services

We may use your personal information to provide, tailor and improve the Services. This includes:

• Processing payments and fulfilling orders;
• Remembering your preferences and products that interest you;
• Sending notifications related to your account;
• Processing purchases, returns, exchanges and other transactions;
• Creating, maintaining and managing your account;
• Arranging shipping;
• Facilitating returns and exchanges;
• Allowing you to post reviews; and
• Creating a customised shopping experience, such as recommending relevant products.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes.

This can include sending communications by email, text message or post. It may also include showing advertisements for products or services on our website or other websites.

Advertising may be based on products you previously purchased, placed in your cart or viewed while using the Services.

Security and Fraud Prevention

We may use your information to authenticate your account and provide a secure payment and shopping experience.

We may also use it to detect, investigate or respond to possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure the Services.

If you register an account, you are responsible for keeping your login details secure. Do not share your username, password or other account-access information with anyone else.

Communicating with You

We may use your personal information to provide customer support, respond to your enquiries, deliver effective services and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with applicable law or respond to valid legal processes.

This may include requests from law enforcement or government agencies, civil discovery, actual or potential litigation, and other legal proceedings.

We may also use your information to enforce our terms and policies or investigate possible violations.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate purposes and in accordance with this Privacy Policy.

This may include disclosure:

• To Shopify, vendors and other third parties that provide services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• To business and marketing partners that help provide marketing services or advertising.
• When you direct us, request disclosure or otherwise consent to information being shared with a third party.
• When necessary to ship products, provide social-media features or support login integrations.
• To our affiliates or other businesses within our corporate group.
• In connection with a business transaction, such as a merger, acquisition or bankruptcy.
• To comply with legal obligations, subpoenas, search warrants or similar requests.
• To enforce our terms and policies or protect the Services, our rights and the rights of our users or others.

We use Shopify to support personalised advertising based on your online activity across different merchants and websites.

Our business and marketing partners process information according to their own privacy notices.

Depending on where you live, you may have the right to opt out of information being shared for targeted advertising and marketing. You can manage these preferences through our data-sharing opt-out page.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes information about your access to and use of the Services so it can provide and improve those Services.

Information you submit through the Services may be shared with Shopify and other third parties. Those parties may be located in countries outside the country where you live.

We also use Shopify features that help us protect, grow and improve our business. These features may use information about your interactions with our store, Shopify and other merchants.

When Shopify processes personal information for these features, Shopify is responsible for responding to applicable requests concerning that processing.

You can learn more by reading the Shopify Consumer Privacy Policy.

Depending on where you live, you may also exercise certain privacy rights through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that we do not control, you should review that website’s privacy policy, security information and terms and conditions.

We are not responsible for the privacy, security, accuracy, completeness or reliability of third-party websites.

Information shared in public or semi-public areas, including third-party social media platforms, may be visible to other users. Those users may use that information without restriction.

Including a third-party link within the Services does not mean that we endorse that platform, its content, owner or operator unless we expressly state otherwise.

Children’s Data

The Services are not intended for use by children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, please contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share the personal information of individuals under 16 years of age, as those terms are defined by applicable law.

Security and Retention of Your Information

No security measures are perfect or impenetrable. We cannot guarantee complete or “perfect” security.

Information sent to us may not be secure while in transit. Please do not use unsecured communication channels to send sensitive or confidential information.

How long we retain personal information depends on several factors, including whether we need it to:

• Maintain your account;
• Provide the Services;
• Comply with legal obligations;
• Resolve disputes; or
• Enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below.

These rights are not absolute and may only apply in certain circumstances. We may decline a request where permitted by law.

• Right to Access or Know: You may request access to personal information we hold about you.
• Right to Delete: You may request that we delete personal information we maintain about you.
• Right to Correct: You may request that we correct inaccurate personal information.
• Right to Portability: In certain circumstances, you may request a copy of your personal information or ask us to transfer it to a third party.
• Right to Opt Out: Depending on where you live, you may opt out of the sale or sharing of personal information or its use for targeted advertising.

Targeted Advertising and Data Sharing

You can manage your targeted-advertising and data-sharing preferences through our data-sharing opt-out page.

If you visit our website with the Global Privacy Control signal enabled, we may automatically treat it as an opt-out request for that browser and device, depending on your location.

If Shopify can connect that device to a Shopify account, the opt-out request may also be applied to the account.

Learn more about Global Privacy Control at globalprivacycontrol.org.

Other than Global Privacy Control, we do not recognise other “Do Not Track” signals sent by a browser or device.

Communication Preferences

We may send promotional emails to you. You can unsubscribe at any time by using the unsubscribe option included in those emails.

After unsubscribing, we may still send non-promotional communications concerning your account, purchases or orders.

Additional Rights in the UK and European Economic Area

If you live in the United Kingdom or European Economic Area, you may have the following additional rights, subject to local laws and exceptions:

• Objection or restriction: You may ask us to stop or restrict certain processing of your personal information.
• Withdrawal of consent: Where processing relies on your consent, you may withdraw that consent. Withdrawal does not affect processing that lawfully occurred before consent was withdrawn.

Exercising Your Rights

You may exercise your rights through the options provided within the Services or by contacting us using the details below.

To learn more about information processed by Shopify, visit the Shopify Privacy Portal.

We will not discriminate against you for exercising your privacy rights.

We may need to verify your identity before processing a request where permitted or required by law.

You may appoint an authorised agent to submit a request on your behalf. Before accepting the request, we may require proof that you authorised the agent. We may also ask you to verify your identity directly with us.

We will respond within the period required by applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us using the details below.

Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data-protection authority.

If you are located in the European Economic Area, you can find your relevant supervisory authority through the European Data Protection Board.

International Transfers

We may transfer, store and process personal information outside the country where you live.

When personal information is transferred outside the European Economic Area or the United Kingdom, we rely on recognised transfer safeguards where required.

These safeguards may include the European Commission’s Standard Contractual Clauses or equivalent contracts approved by the relevant UK authority.

These safeguards may not be required where the receiving country has been recognised as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or for operational, legal or regulatory reasons.

When we update it, we will publish the revised policy on this website, update the “Last updated” date and provide any notice required by law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise an available privacy right, contact us at:

Email: support@elegantstrands.com.au

For the purpose of applicable data-protection laws, Elegant Strands is the controller of your personal information.